Over the past decade, I've worked across brand strategy, UX/UI, and product design in Latin America and the U.S., building digital experiences for companies like Uber, Coca-Cola, and early-stage startups. My path started in creative direction and strategic design, which taught me to question surface-level problems before jumping to solutions.

I believe great product design starts with understanding what's really being asked. When someone requests a solution, I dig into the underlying need first, often challenging the brief to find something more scalable or better aligned with how people actually work. This approach turned a training workshop request into a self-service platform that reduced decision cycles by weeks, and transformed one-off requests into reusable systems that dramatically cut implementation time.

From leading multidisciplinary teams to mentoring junior designers, my focus has been on creating systems and tools that help others do their best work. I combine hands-on product design (research, wireframing, prototyping, design systems) with strategic thinking about user psychology and business constraints, navigating ambiguity to bridge brand strategy and product execution.