Over the past decade, I've worked at the intersection of strategy, storytelling, and design, helping brands across Latin America and the U.S. find their authentic voice in an increasingly crowded digital landscape.

I believe great design happens when you dig deeper than aesthetics, uncovering what makes each solution fundamentally different and translating that into experiences that actually matter to people.

From leading multidisciplinary teams to mentoring emerging designers, my focus has always been on creating work that cuts through the noise. In a world where everyone has access to the same design tools, authenticity becomes the differentiator.